Crowd Funding

Crowdfunding is donation-based fundraising for businesses or creative projects, typically via an online funding portal. Some but not all crowdfunding projects offer contributors rewards, which may differ based on the amount of money donated. Rewards can include copies of a creative work, products created with the funding, special or personalized incentives (such as autographed works or promotional merchandise), or public recognition.

In equity crowdfunding, a crowdfunding approach is used to raise investment capital and contributors receive equity in the resulting business. Contributors may act as investors and receive shares directly, or the crowdfunding service may act as a nominated agent.[1]

Donations and/or Rewards

There are two basic models provided for – some sites offer a choice between them:

  • All or Nothing (AoN) – When the fund-raising period is over, money is only collected from the contributors if a pre-determined minimum amount of money has been pledged. If the goal is not met, no money is collected.
  • Keep it All (KiA) – Whether the project goal is met or not, all of the funds collected (minus commission) are handed over to the entrepreneur. If he or she has insufficient funds to meet the objectives, then it is up to the recipient to refund them to the contributors.

Crowd Funding is growing fast!

Review the list of platforms available today.

Name Funding
Focus Country Notes
ArtistShare KiA Musicians US Has own record label.
CentUp KiA Ongoing transactions and Social Impact US Decentralized crowdfunding linked to specific pieces of content.
ClassWish KiA Education crowdfunding for school and teacher supplies US Allows tax-deductible support of any school and any teacher in the U.S.
CommonBond KiA Student loans US Funded by crowdsourcing and large investors.
Community Funded KiA Platform Creation for Universities, Nonprofits, and Faith-Based Organizations US Allows for white-labeled integration on existing websites
First Funder KiA or AoN Community based US
FundAnything KiA Funding for any kind of project – business, creative, arts, personal, charitable. US Fundraising backed by major celebrities such as Donald Trump.
FundedByMe AoN Equity and rewards Sweden, Finland, Norway, Italy, Germany, Denmark Only platform offering equity and reward based crowdfunding in combination with European-wide cross-border investments.
FundRazr KiA or AoN Personal, charitable, entrepreneurial, creative, and political causes Canada Lets you embed your campaign on Facebook, blog or website using easy to use Widgets. Offers Live Chat and Personal Coaching.
Fundly KiA Personal, charitable, and political causes US Available as an app for a Facebook page. Charges a per credit card transaction fee.
GiveForward KiA Online fundraising website to raise money for medical expenses. US Provides personal fundraising coaches.
GlobalGiving KiA Nonprofit fundraising for registered organizations in 160+ countries US, UK, Worldwide Provides 501c3 equivalency for non-US organizations
GoFundMe KiA or AoN Non incentive-based crowdfunding website. Set up to allow for donations to personal causes and life events. US Provides 5-minute customer email support.
Headstart AoN Entrepreneurs Israel
ICrowdFund KiA or AoN Donation and Reward Ireland Non-profit and individual crowdfunding with donation and reward options.
Indiegogo KiA or AoN Allows a broad range of projects US
JustGiving KiA Social good causes and campaigns UK Non-profit and individual donation crowdfunding.
Ketto KiA Funding for any kind of project – business, creative, arts, personal, charitable. India Largest platform in India.
Kickstarter AoN Creative projects US, UK, Canada, Australia, New Zealand, the Netherlands, Denmark, Ireland, Norway, Sweden, Germany, France, Spain, Italy, Austria, Belgium, Switzerland, Luxembourg[2] Highest funded projects to date
LaunchGood KiA or AoN Allows a broad range of projects US, Canada, France, Russia, Brazil, and 15 other countries Largely faith-based, focused on the worldwide Muslim community
Mobcaster AoN TV shows US
Myfreeimplants AoN Cosmetic surgery US Focused on breast augmentations. International
Offbeatr AoN Pornography US Projects must first get enough votes from users before they are open for funding AoN UK Attached to Hugh Fearnley-Whittingstall
Piggybackr KiA Young children, students, and teams US Young students may raise money. Compliant with Children’s Online Privacy Protection Act AoN or KiA Allows a broad range of projects Russia
PledgeMe AoN Allows a broad range of projects New Zealand
PledgeMusic AoN Musicians Spain, UK, US
Pozible AoN Creative Australia, Singapore, Malaysia, US Bitcoin can be used, Self-hosting can be used, One-on-One help KiA Medical, educational, charitable, creative, entrepreneurial, and political causes US, Germany
RocketHub KiA US
Sellaband AoN Musicians Germany
Sponsume KiA UK KiA or AoN Any goal US Offers both a consumer product and enterprise solution for brands.
YouCaring KiA Medical expenses, memorials and other personal and charitable causes US, UK, Western Europe Does not charge any fees, other than payment processing
Weeve KiA Nonprofits Canada Site operates “freemium” model without transaction fees

Donations only

Some services invite people to donate to projects for the pleasure of giving. Philanthropy based services usually have other benefits such as tax credits or rebates.

Name Funding
Focus Country Notes Number of Donors Donated Sum
DonorsChoose AoN Education US 1,974,461 AoN Scientific research US Formerly called Microryza 19,266 $5 Million
Givology AoN Education in developing countries 22,443 $500,969
Kopernik AoN Distributing basic technologies in developing countries

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